Sustainable Event Investment
After the premiere in Istanbul, the new, sustainable trade fair design was now also launched in Lyon at this year’s Pollutec. The proportion of raw materials that do not need to be further treated/painted has been further increased. The meeting area is much more comfortable and the reception area has been visually and functionally expanded with an integrated touch application. The graphic concept relies even more on backlit, large-format and meaningful images. For the upcoming Ecomondo in Rimini we are already planning to do without paint completely.