Women in Identity
Originally requested as a redesign, the project with the “Women in Identity” developed to the creation of a global member platform with various community elements. Interactive forums, a simple event management and a blog with comment function offer the members various opportunities for exchange. In addition, a large number of topic-specific mailing lists are available. In the course of the redesign, the color concept for the existing blue tone was extended by a fresh green implemented starting from the logo. In the imagery we now operate with subtle shades of gray. A great result emerged from a project team originating from four countries.