PRIME Alliance

Event Design + Communications

ENLIT, the leading trade fair for the energy industry in Europe, is back in Paris! The new event concept for the PRIME Alliance was kept much more open – a spacious meet & greet area, an easily accessible discussion area and a space miracle of hidden storage space. Smart walling was providing plenty of space for brand, technology and solution messages as well as product demos and digital presentation content. The graphical upswing element underlined the leading role of the PRIME Alliance in the standardisation of digital power distribution networks. In keeping with the new look, all communication media have been given the new look – website, social media, newsletter, brochures, printed and digital advertising campaigns – everything appears in the new, uniform design. The entire structure of the stand will be reused next year in Milan, and then implemented in its individual parts for new trade fair projects. Thanks to the teams at Ianus, the PRIME Promotional Working Group and Standmark for a successful ENLIT 2024!