As part of the SG15 event in Paris, we designed an exciting booth layout with diverse height and wall situations. Raised branding towers guided visitors through the exhibition hall to the booth. With a smart mixture of slogans and imaging prints, combined with mounted devices and a promotional movie we reached the targeted attraction with an informative touch. Selected products were displayed on pillars and therefore given a natural priority. A hidden storage room, a small meeting area as well as a functional reception desk concluded a successful presence.