PRIME Alliance

Event design + marketing

A beautiful round shaped reception took a centre stage in the booth, set in front of 3 sculptural pillars with embedded screens. Clean black and orange walls with simple graphics kept the pillars void from clutter while delivering the prime alliances this years core messaging during the european utility week in amsterdam. Large screens brought the space to life, showcasing special movies we created just for the event. Great attention to detail was placed in producing exhibit décor to provide simple, yet distinctive finishing touches. Every element was carefully selected to complete the scene and convey the prime alliance mission and vision.